Tag: Marks & Spencer

Marks & Spencer Experiments with AR to Launch its First Virtual Influencer

Stuart Mitchell

M&S has announced an expansion to its popular Insider programme with the arrival of five new Insiders – one of which is a first of its kind for UK retail; a virtual persona named Mira [Marks & Spencer, Influencer, Reality, Augmented] that has been developed using a combination of photography, cutting-edge CGI and computer vision.          ‘M&S Insiders’ launched in 2018, and is made up of M&S colleagues – from store assistants and stylists to buyers and designers – who share style inspiration and product finds with their…

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M&S Toilet Roll Packaging With Bowel Cancer Symptom Now Available In-Store

Stuart Mitchell

All M&S own-brand toilet roll packaging now features bowel cancer symptoms to encourage customers to contact their doctor if things don’t feel right.  Alongside a Bowel Cancer UK symptoms infographic, a QR code on the packaging redirects customers to the charity’s website to find out more about symptoms and the help available.   The retailer announced earlier this year it was teaming up with Bowel Cancer UK to raise awareness of symptoms, with plans to add symptoms onto toilet roll packaging and signage into customer and colleague toilets – which was…

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M&S Launches New Recyclable Tomato Packaging

Stuart Mitchell

M&S is announcing a further move to make its grocery products more sustainable with the introduction of new widely recyclable packaging for its British Collection vine tomatoes. The new packaging replaces a hard to recycle plastic sleeve with recyclable cardboard and a small amount of plastic film; just enough to preserve the freshness of the tomatoes and still enable the pack to be recycled as cardboard in a household recycling bin. Three on the vine tomato varieties, Piccolo, Pomodolci and Capella will be available in the new packaging, available across…

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M&S Removes Best Before Dates Across Fruit And Veg In Bid To Tackle Food Waste

Stuart Mitchell

M&S is removing best before dates from a range of fresh produce to help reduce in-store and household food waste. Best before dates will be removed from the labelling of over 300 fruit and vegetable products – 85% of M&S’ produce offering – including commonly wasted items apples, potatoes and broccoli. Dates will be replaced with a new code which M&S store colleagues will use to ensure freshness and quality is maintained. The change, which is being rolled out across all M&S UK stores from this week, is designed to…

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Marks & Spencer Partners Infarm To Bring Urban Farming To Its London Stores

Stuart Mitchell

M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of M&S’ London stores. Customers will find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain Coriander – growing at M&S’ newly re-opened Clapham Junction store in South West London, with infarm vertical farming units set to roll-out to a further six London stores by the end of the year.  Infarm’s ground…

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