Month: October 2017

‘Phish & Chips’ Van Lets You Pay For A Meal With Scam Phishing Emails And Smishing Texts

Stuart Mitchell

The nation is in the grip of a phishing epidemic, with a staggering three quarters (74 per cent) of Britons targeted by scammers with phishing emails, smishing texts and vishing calls. With each person targeted receiving an average of 16 fraudulent emails, texts or calls last year, this means up to 600 million phishing, smishing and vishing attempts potentially took place in the UK in the last 12 months. In order to raise public awareness of the UK’s major phishing problem, Santander UK has given a truly British institution a…

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Sid Lee and Rethink Breast Cancer launch #8008135

Stuart Mitchell

Sid Lee and Rethink Breast Cancer launch #8008135 (aka BOOBIES spelled out on a calculator) a socially-driven breast health campaign developed to educate young adults across the globe about breast health. The campaign was developed based on the results of a US and Canada-wide research study by Rethink Breast Cancer and Asking Canadians of 800+ teens that showed that young adults overestimate their risk of breast cancer and do not know the actual facts. #8008135 is a modern spin on a retro “hotline” and set out to reate a unique…

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Metro’s New Etiquette Campaign Frowns on Rude Behavior

Stuart Mitchell

The Los Angeles County Metropolitan Transportation Authority (Metro) today launched a new imaginative online and print etiquette campaign to raise public awareness about proper behavior while riding Metro buses and trains.  Using anime characters, the campaign, called “Metro Manners”, takes a unique, light-hearted approach in the agency’s ongoing efforts to educate riders about three of the most pervasive etiquette problems on Metro’s expanding transit system: seat-hogging, blocking aisles and eating and drinking while riding. Metro has produced three videos and an accompanying print campaign featuring Super Kind, a pop star…

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Ethical Marketing and Celebrity

Stuart Mitchell

We’ve covered a lot of interesting stories this week, including a charity bike ride in the US and a new anti-bullying PSA. What made those two specifically stand out was celebrity involvement. The bike ride featured Katee Sackoff, possibly best known for playing Starbuck in the Battlestar Galactica reboot, and the anti-bullying PSA was being fronted by Monica Lewinsky. When we covered these we cover them because we felt they were interesting stories about marketing ethical projects. One thing I hadn’t counted on was whether the celebrity involvement would make…

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Mollie’s Fund Wins Titanium Award for Skin Cancer PSA: “Mr. Sun”

Stuart Mitchell

More than 800 industry leaders attended the annual MM&M Awards at Wall Street’s Cipriani Restaurant on Oct. 19th.  These winners represent the best in creativity, effectiveness, healthcare marketing, communications and media.  Mollie’s Fund’s “Mr. Sun”, created by Area 23, captured the prestigious Titanium Award for Best in Show.  Reaves West, this year’s Chair of Judges, gave the film high praise for how it’s “changed the discussion around a disease.”  The PSA had 2 million video views and 1.2 million media impressions.  In this chilling film, presented by Mollie’s Fund, also…

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