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Channel 4 Sales Deepens Accessibility Commitment as it launches Landmark 10th Diversity in Advertising Award

Stuart Mitchell

Channel 4 Sales recently launched the tenth edition of its annual Diversity in Advertising Awards, which has gifted £10 million in advertising space to campaigns promoting diversity and inclusion since 2015. For 2025, the brief remains ‘Inclusive by Design,’ urging the industry to embed inclusive practices into creative development and remove barriers to engagement with TV advertising. Building on this legacy, Channel 4 Sales today announces significant new accessibility commitments: From spring 2026, all adverts delivered to Channel 4 (across linear and streaming) will mandatorily require closed captions. This commitment…

3D pioneer Ocean Outdoor brings an unmissable creative DOOH format to market

Stuart Mitchell

DC Studios’ all-new Superman feature film is the launch partner for the Ocean Showcase™. Two years in the making, Ocean Outdoor this week unveils the Ocean Showcase™, a brand-new, freestanding, immersive 3D canvas which draws on the very best creative and technical opportunities modern Digital Out of Home (DOOH) has to offer.   Superman launching the Ocean Showcase at Westfield Stratford With two curved screens spanning almost six metres wide and three metres tall, the Showcase is a precision-engineered LED structure, inspired by Ocean’s pioneering 3D DeepScreen® tech which was first…

Dancing for water: Strictly and Kinky Boots star Johannes Radebe marvels at how clean water changes lives on trip with WaterAid in South Africa

Stuart Mitchell

Strictly Come Dancing star Johannes Radebe was “blown away” by an inspiring visit with WaterAid in his home country of South Africa when he saw how clean water is changing lives for good, enabling people to stay healthy and live their dreams.  The well-loved dancer and choreographer, who is currently touring the UK and Ireland with Kinky Boots, visited a community in the northern province of Limpopo, where less than one-third of people have piped water at home.  Johannes is sharing the stories of those he met in support of…

ASA launches latest phase of UK-wide awareness campaign

Stuart Mitchell

The ASA/CAP have released a post called: ASA launches latest phase of UK-wide awareness campaign. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re back with another burst of bold ads to help people understand who we are, what we do and why it matters. Launching on 7 July, the latest phase of our UK-wide campaign aims to raise public awareness that the ASA…

Sunswap and Cranswick Partner to Switch Fleet to Electric Refrigeration

Stuart Mitchell

British food producer signs with zero-carbon cold chain pioneer for UK road transport refrigeration, following fleet operations demonstrating 81% cost savings over diesel Sunswap, the British manufacturer of Endurance transport refrigeration units, today announced the delivery of multiple battery and solar-powered units to Cranswick’s Preston site. Cranswick, one of the UK’s largest farm to fork food producers, joins a growing network of operators running zero-emission refrigeration across UK food manufacturing, retail, and logistics, advancing their “Second Nature” sustainability strategy and Science Based Targets. For companies with ambitious sustainability targets, transport…