The PRCA has welcomed the Registrar of Consultant Lobbyists’ endorsement of its Public Affairs Code in its latest guidance following an industry-wide consultation. The Registrar accepted the PRCA’s central recommendation that the majority of industry codes of conduct declared on the statutory register were not relevant; and announced what amounts to a clampdown on companies’ own self-enforced Codes. In his commentary that “the current codes of conduct produced by the PRCA’s Public Affairs Board for members are relevant”, the Registrar singled out the PRCA’s Code as the only one endorsed…
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CIPR’s #AIinPR Panel welcomes Facebook’s decision to block Spinner for “unethical” practices
The CIPR‘s #AIinPR panel welcomes Facebook’s move to block Israeli company The Spinner – which claims to “subconsciously alter people’s behaviour” – from operating on its platform. Facebook issued a cease and desist letter to The Spinner banning it from Facebook and Instagram on Friday, January 17. The Spinner uses fake accounts and fake Facebook Pages to strategically target Facebook users with advertisements, through using sophisticated algorithms, exposing them to online posts disguised as editorial content. The Spinner claimed it could manipulate a target for a relatively small fee, brainwashing targets selected by…
PRCA welcomes Weber Shandwick report on the ‘State of Reputation’
The PRCA has welcomed a new report from Weber Shandwick exploring the role of reputation in driving corporate value. The report – based on a survey with more than 2,000 executives worldwide – evidences a broad range of factors that act as reputation drivers; from the quality of services to the impact of corporate culture. Commenting on the research PRCA Director-General, Francis Ingham said: “Today’s research from Weber Shandwick is a powerful reminder of the influence public relations professionals have in driving corporate market value. The data show that the…
Scotland’s third sector welcomes new Year in with £1.9M funding
While Scottish charities are facing an increasingly challenging funding environment, 62 charities have got the New Year off to a good start thanks to a share of almost £1.9m of funding. These are the first awards from two new grant programmes launched by the independent charity, Bank of Scotland Foundation, tailored to provide stability for small and medium sized charities who are aiming to make positive and lasting change by addressing disadvantage or social exclusion. Nine of these charities share £1.2m through the Foundation’s Change programme, an annual programme designed…
IPA welcomes Google crackdown on political advertising
The IPA has welcomed Google’s crackdown on political ad targeting and misleading claims, but the professional body for ad agencies continues to call for a platform-neutral, machine-readable register of all political ads and ad data online. According to Google, as of next week in the UK, campaigns will no longer be able to match their own database of prospective voters against Google’s user base, to target individuals across platforms such as YouTube and Google search. Google has also said that it will take action on obviously misleading statements in ads.…