Tag: TikTok

Media Smart and TikTok release new educational resource

Stuart Mitchell

As part of a long-term collaboration, Media Smart – the non-profit organisation which educates young people about online advertising – and TikTok have produced a collection of new resources to help 13-17-year-olds understand how advertising works on the platform, as well as the best ways to keep safe. Brands can advertise their products in all kinds of new and exciting ways on TikTok, so it is vital that young people have a strong understanding of the branded messaging they’re consuming daily. Home to seemingly endless sources of creativity, connection and…

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Instagram and TikTok Stars Join Seize the Awkward to Help Young Adults Maneuver Life Changes and the Continued Fallout of COVID-19

Stuart Mitchell

In support of National Suicide Prevention Month, World Suicide Prevention Day (September 10th), and as many young adults re-enter the classroom and workplace, Seize the Awkward is launching a partnership initiative to equip young people with the resources and encouragement to reach out to a friend about mental health. A joint effort between the American Foundation for Suicide Prevention, The Jed Foundation (JED), the Ad Council, and creative agency Droga5, the national award-winning campaign informs teens and young adults of the importance of supporting the mental well-being of themselves and…

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Channel 4 and E4 launch on TikTok and become partners to #LearnonTikTok

Stuart Mitchell

Channel 4 and TikTok have announced the launch of Channel 4 (@channel4) and E4 (@E4) accounts on TikTok. The new accounts will feature exclusive content from Hollyoaks, Made in Chelsea and Pete & Sam’s Reality News. And clipped content from a range of other Channel 4 hits including Gogglebox, 8 Out of 10 Cats, Taskmaster, Celebs Go Dating and First Dates will also appear on TikTok. Channel 4’s Leeds-based digital unit, 4Studio, will also publish 150+ videos in the first six months on TikTok, which will include a commitment to…

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On The Edge’s popular VTubers tap TikTok for a wider Gen Z audience

Stuart Mitchell

After its successful November YouTube launch of the world’s first virtual influencers aimed at kids, On The Edge Conservation is now tapping TikTok to allow its VTubers to reach more Gen Zs. https://www.tiktok.com/@ontheedgeofficial/video/6925812528056405253?refer=embed Given TikTok is currently the fastest growing social media platform, with 60% of its users Gen Z, the channel was a natural next step for On the Edge’s series of anthropomorphic 3D characters. ‘Lexi’ (an aye-aye from Madagascar), ‘Eric’ (a pangolin from China) and ‘Tegan’ (a Kakapo from New Zealand) currently vlog weekly about their human-like lifestyles…

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CAP – Making responsible ads like clockwork – marketing on TikTok

Stuart Mitchell

The ASA/CAP have released a post called: Making responsible ads like clockwork – marketing on TikTok. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. A video-sharing social networking app with in-built video editing tools and a clever algorithm for surfacing relevant content to users, TikTok was launched in the UK in August 2018.  According to YouGov, it is currently the 7th most popular (and 4th most…

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