Month: September 2017

Tesco walks from Land’s End to John O’Groats for health charities

Stuart Mitchell

Thousands of Tesco colleagues are walking in relay the length of the UK, from Land’s End to John O’Groats, to raise funds and awareness for Diabetes UK and the British Heart Foundation (BHF). Tesco will today continue its commitment to helping customers and colleagues live healthier lives by setting out on The Great Tesco Walk, a month-long trek between Land’s End and John O’Groats to raise funds for Tesco’s National Charity Partnership with Diabetes UK and the BHF. The walk will see thousands of Tesco colleagues from across the country…

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600,000 Rohingya children could be in Bangladesh by the end of the year

Stuart Mitchell

Save the Children warn that more than 600,000 Rohingya children could be in Bangladesh by the end of the year as demand for humanitarian assistance outstrips supply Host communities and relief agencies are struggling to cope with the enormous demand for food, shelter and other assistance in Bangladesh’s southern district of Cox’s Bazar, where hundreds of thousands of Rohingyas have fled to in the past three weeks. The mass displacement follows an alarming escalation of violence in northern Rakhine State, Myanmar, where there have been disturbing reports of homes being…

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Specsavers launches reactive digital OOH campaign ahead of National Eye Health Week

Stuart Mitchell

Specsavers has launched a tactical digital OOH (out-of-home) campaign to promote the importance of regular sight tests for maintaining and protecting eye health, ahead of National Eye Health Week. The ‘More important than’ campaign leads on topical one liners that react to some of the more trivial news stories, TV gossip and what’s trending, and remarks that regular eye tests really matter. It follows research from Royal National Institute of Blind People (RNIB) and Specsavers that at least 50% of all sight loss is avoidable. The campaign runs on predominantly…

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This week’s been Football week

Stuart Mitchell

It’s been an interesting week, following on from last week’s post Bell Pottinger has apparently gone into Administration and for many it is seen as a warning that certain practices will not be tolerated. This week has also been a good one for football and ethical marketing and products. UEFA may not be the first thing you think of when talking about ethics of late so it was nice to see them trying something, at least on the face of it. Some of football’s biggest stars joined forces with grassroots…

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Facebook Starts Blocking Ads from Pages that Repeatedly Share False News

Stuart Mitchell

Satwik Shukla, Product Manager & Tessa Lyons, Product Manager of Facebook have posted a blog post highlighting new Facebook plans for dealing with pages which repeatedly share false news. We are in a society where fake or false news has become one of the phrases of 2017 and there is becoming more and more pressure on media companies to do something about it. The post reads: “Over the past year we have taken several steps to reduce false news and hoaxes on Facebook. Currently, we do not allow advertisers to…

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