Category: Blog

Blog Posts

Christmas Campaigns Giving Back

Stuart Mitchell

We’re in December now and the Christmas campaigns are on us, it’s nice to see many of the bigger campaigns involve a charity element. In the UK John Lewis’ Moz  the Monster is raising money for Barnardo’s. Marks and Spencer’s Paddington Campaign features a book written by marketing company Grey London which is raising money for the NSPCC. John Lewis advert’s Moz the Monster raising money for Barnardo’s https://t.co/d9Mnvw01v3 @johnlewisretail @barnardos — EthicalMarketingNews (@ethicalmarket) November 27, 2017 Grey London & M&S Paddington Ad Turned into a Book To Raise Money…

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A Good Month for Equality – But Only a Start

Stuart Mitchell

It’s been a great month or so for both diversity and equality within the industry. First of all it’s been great that there have now been agencies who are certified by 3%. 72andSunny and VML have become the first 3% Certified Agencies. In 2015, 3% announced the development of the Certification program which would help to further promote gender equality and inclusion at advertising/creative agencies. After conducting extensive research and surveying dozens of agencies of varying sizes, 3% developed a benchmarking platform which identified the current state of the industry…

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My Favourite 10 Charity/Non-Profit/Ethical Campaigns of October 2017

Stuart Mitchell

This will be a new monthly piece where I will mention my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – October 2017. 10. Unicef launches Rankin video about the labels put on migrant children. An important campaign which highlights the plight of migrant children, and how people label them Unicef launches Rankin video about the labels put on migrant children 9. ‘Phish & Chips’ Van Lets You Pay For A Meal With Scam Phishing Emails And Smishing Texts. I loved this idea, we…

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Backlash towards Tesco for their Christmas Advertising

Stuart Mitchell

This week in the UK Tesco suffered a backlash that I really hoped we were beyond in this country. Tesco’s latest Christmas advert has been released: Did you see the controversial bit? Did you see the bit that has got people riled up in some kind of anger. Yes 3 seconds of footage of a Muslim family in the UK celebrating Christmas with another Muslim family. Wow… just wow… At a time which is meant to bring people together, we are, apparently looking for further division. Some of the comments…

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Images in the media

Stuart Mitchell

Interestingly one of the things that matters a lot in marketing, and the media in general is the use of images. The use of certain images can help influence how you view advertising or marketing, and in these times of cried of fake media, how you see news too. This week a new report by Picasso Labs looked at how the media has used imagery to portray President Trump. This isn’t strictly speaking ethical marketing but it is something which in some ways affects everyone, and how the imagery is…

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