Blog | Ethical Marketing News

Ethical Marketing and Data

April 1, 2018March 28, 2018 Stuart Mitchell

There has been a lot of talk over the last few weeks about Facebook, and their relationship with our data. Facebook announced that it was suspending Cambridge Analytica from the site, which stops the latter buying ads or accessing Facebook data. This appeared to be a pre-emptive response to stories which broke over the weekend in The Observer and The New York Times, of how Cambridge Analytica acquired data on 50 million Facebook users without their consent. The stories came from interviews with Christopher Wylie – a whistleblower intimately connected…

My Favourite 10 Charity/Non-Profit/Ethical Campaigns of February 2018

March 25, 2018March 24, 2018 Stuart Mitchell

These are my top 10 favourite Non-Profit, Ethical or Charity Campaigns of the previous Month. This Month – February 2018. There were some campaigns I really liked in February. 10. Who doesn’t like pangolins, and as such who wouldn’t support World Pangolin Day, I love this art and what it represents. Limited edition prints available for World Pangolin Day 9. I think anything that encourages young people into science cannot be a bad thing, and this seems like a great iniative. Carlsberg Launches Young Scientists Community in Davos 8. It’s…

Marketing and Advertising takes note and looks to tackle harassment and abuse

March 18, 2018March 15, 2018 Stuart Mitchell

It’s been another interesting week in the world of ethical marketing. When I first started this page a year ago I didn’t envision such a turbulent year which despite showing a horrible side to many industries has had an alternative effect and has helped to create an atmosphere in which women could really fight for equality. Marketing is one of those businesses which has stood up and taken note and this week, in the wake of last week’s International Women’s week we have seen several great new iniatives create specifically…

International Women’s Day 2018

March 11, 2018March 9, 2018 Stuart Mitchell

It’s been another great year for International Women’s Day, with some great iniatives from all over this year. This seems to be becoming a bigger deal every year and it’s great to see so many interesting campaigns coming from all sorts of industries but with some great ones coming from within the marketing industry itself. This year there has been so many great campaigns that I want to cover that I have decided I will be showcasing International Women’s Day Campaigns for the rest of the month as I don’t…

Charities and ethics – when charities fall short

March 4, 2018February 28, 2018 Stuart Mitchell

It’s been a turbulent few weeks for charities worldwide with some truly horrifying reports being made into the actions of several large and respected charities such as Oxfam, Save the Children and even the UN. Reports include the widespread use of sex workers, and the trade of sex for aid. We, quite rightly, hold our charities to higher standards than most businesses, and we wouldn’t tolerate this from anyone so it seems even more shocking when it involves charities. I think this proves there needs to be a fundamental shift…