Tag: AAR

AAR Adds Sustainability to Agencies’ Pitch Credentials

Stuart Mitchell

AAR has announced that it is inviting all agencies to report metrics on sustainability as part of their consultancy to clients that are reviewing their agency arrangements.   AAR has introduced this change in response to a greater focus from brand owners on agencies’ ESG credentials and as part of its commitment to sustainability and as a supporter of Ad Net Zero.   To date AAR has been collecting this data informally but has now adopted the Ad Net Zero measures to add to its agency partner database, including CO2e emissions, ESG…

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Advertising Association Launches Promote UK a new industry group

Stuart Mitchell

Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…

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