Promote UK, launched today by the Advertising Association in support of the Government’s Industrial Strategy, is a new industry group formed to position the UK as the top global hub and centre of excellence for advertising as the post-Brexit transition period approaches. Promote UK will work directly with DIT and ensure UK advertising takes a central place in the GREAT campaign. The group’s objectives will be to raise awareness of UK advertising at scale to drive reputation; target key influencers and decision-makers for in-depth engagement; and ensure marketing services are…
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VR helps dementia sufferers by transporting them back in time
The Wayback is a virtual reality film series designed to help those living with Alzheimer’s and their carers. The free to use resource harnesses the power of the latest Virtual Reality technology, allowing those living with the condition to fully immerse themselves in moments of the past. Developed with advice from leading experts in dementia care, ‘The Wayback’ is designed to stimulate memories and take viewers back to a time when they didn’t have the degenerative disease. The pilot film focuses on the Queen’s Coronation on June 2nd, 1953. Producers…
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